Vacancy Detail

Category Manager – Equipment


Region: Wales

Location: South Wales

Salary: Competitive

Ref: 04214

Job Type: Permanent

Posted: 01/04/2019

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Category Manager – Equipment


Role description

Role: Category Manager
Product Area: Medical Disposables and Equipment
Package: Very competitive base salary, pension scheme, excellent bonus
Location: South Wales - Office based role

Role type: Category Manager, Category Management

This is an outstanding opportunity to join a leading healthcare business as a Category Manager

The Client is the leading partner of choice for healthcare providers in out-of-hospital care settings across the UK healthcare market. Over 10,000 GP surgeries and other healthcare providers trust this organisation to supply their medical equipment, disposables, pharmaceuticals and support services. Built on FMCG category management principles, strong customer insight allows a personalised marketing and omni-channel sales approach tailored to individual needs.

Purpose of the Role:
The Category Manager is a key role in the commercial function of the business and reports directly to the Commercial Director. The successful candidate will lead, shape and execute the trading strategy for the category area of equipment. You will develop a robust set of category plans that will ultimately deliver the budgeted growth for the next 3 years and beyond. In addition you will be seen as the category expert and go to person for all planning, whether promotional, strategic or tactical. You will lead cross-functional implementation of the category plan working with, but not limited to, sales, online and operational functions as well as leading a team across product, demand planning and buying experts.

Main Duties and Responsibilities:
Develop and implement the category plan which will include: category role, category definition, category scorecard analysis, category strategy and tactics development and then final implementation and review
Category & sub category analysis to identify trends and areas for development with responsibility for category performance to target
Perform Market Research to discover what additional products/services can be developed and launched into the marketplace
Working with your team, conduct a ground up review and range proposal for the category, meeting all customer needs and the category commercial objectives
Measure the performance, success and effectiveness of promotional activity through the evaluation of campaign results
Provide recommendations for future enhancements to the strategy, creative approach, production, offer and targeted market
Customer segmentation analysis
Analyse customer buying behaviour and design strategies that drive sales of previously un-purchased products
Deliver the agreed budget numbers for Gross profit, Revenue and customer growth
Work with Marketing to develop promotional literature in conjunction with the Graphics, Online & Sales Teams to maximise the impact of Promotional Activities utilising a range of vehicles at your disposal, including but not exclusively: Specialist trade publications, Flyers, Parcel Stuffers, Email Shots, Medical Supplies Catalogue, Online A+ Content portal
Competitor analysis - Product, Price & Promotions
Work closely with field sales team to identify customer needs, new product opportunities and competitor activity

Key Performance Measurements:
Growth targets in line with budget delivery
Growing the number of customers within the product category
% Margin (List & Actual)
Supplier Contribution Growth (inc product)
Success of new products
Operate within agree Open To Buy stock budgets


Qualifications

Full UK Driving Licence Educated to degree level or equivalent

Person experience required

Proven experience of delivering product/category plans Proven experience of people management and team development Excellent commercial knowledge/skills Excellent communication skills, both verbal & written Excellent interpersonal skills Experience of managing relationships with support centres and suppliers Retail category/product experience desired but not essential Ability to manage figures such as discounts, profitability, percentages etc Must be passionate, determined & creative Presentation skills (written, graphical & oral) Sales experience and ability to sell
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