Role descriptionRole Title: Channel Effectiveness and Digital Innovation Manager
Therapy Area: Cardiovascular
Package: Negotiable basic salary circa 50-78,000 car allowance and comprehensive reward package
Location: Berkshire/Buckinghamshire - Full time, office based role, with some travel required across the UK
Role type: Digital Marketing Manager
The Client is a global pharmaceutical company providing innovative products and services in more than 20 countries around the world. With more than 100 years of scientific expertise, the company draws upon a rich legacy of innovation and a robust pipeline of promising new medicines to help patients.
They are committed to placing stakeholders at the centre of everything they do. To make this a reality, they have changed their approach by enabling the entire organisation to live the principles of Key Account Management.
As the Channel Effectiveness and Digital Innovation Manager you will work within a matrix organisation, in order to develop customer centric tactics aligned to channel preferences in agreement with Brand Leads. You will pioneer novel approaches appropriate to brand and customer objectives that will provide a competitive advantage. In addition you will ensure that a brand focus facilitates a customer centric approach.
This role involves collaboration throughout the organisation and externally to meet brand and corporate objectives and to gather internal and external insights. In addition you will maximise principles of Key Account Management and matrix working to drive organisational success.
Accountable for the management of costs versus budget for agreed projects and proactively identifies/escalates any variances to the Marketing Director.
Customer Centric Commercial Planning and implementation
Collaborates throughout the organisation and externally to meet brand and corporate objectives and to gather internal and external insights
Leadership to optimise performance
Ensuring that both personal and cross functional team expertise of market, competitors and brand clinical data is maintained to enable effective decision-making.
Project Management Expertise