Vacancy Detail

Consumer Campaign Manager


Region: East England

Location: Peterborough,Cambridgeshire

Salary: Competitive

Ref: 04573

Job Type: Permanent

Posted: 01/04/2021

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Consumer Campaign Manager


Role description

Role: Consumer Campaign Manager
Package: Highly competitive salary, pension scheme, life assurance, private health, dental cover, share incentive plan, bonus scheme, daily allowance, profit sharing scheme and 28 days holiday
Location: Head Office - Peterborough (flexible home-working considered)

Role Type: Consumer Marketing, Campaign Manager, Communications Manager

The client is the world's leading supplier of intimate healthcare products and services operating across Ostomy Care, Continence Care, Urology Care and Wound and Skin Care markets. Employing around 12.000 people and with products available in more than 143 countries, constantly growing the business and always looking for new ways to move forward - they explore, learn and look for new ways of doing things. Offering great career opportunities, a strong benefits package, and a supportive working environment, driven by helping their customers improve their quality of life.

This is a unique opportunity to work in a growing global company with a market leading sales and marketing operation in the UK and Ireland, and a strong record for product and service innovation, working in close partnership with the NHS and healthcare professionals to develop and provide the best products and services to customers. You can expect to meet colleagues who are passionate about Making Life Easier for all customer groups.

This is an exciting opportunity to join our Services Marketing team in a brand-new position. The client is looking for an experienced Marketing professional with a strong focus on communication, who will be responsible for developing, defining and implementing consumer campaigns for the ongoing acquisition, increased retention & engagement of consumers to the delivery and support service.

Key Responsibilities:
Responsible for the management and prioritisation of the consumer campaign plan, working closely with the other Consumer Marketing Managers and colleagues in Direct Services, to ensure we meet the needs of the overall business.
Develop and implement consumer campaigns that deliver against our objective to acquire, retain & engage consumers to the service.
Manage the creative agency relationship to ensure we deliver market leading creative and innovative campaigns, utilising a range of social and other external channels to drive acquisition of consumers.
Working with the SalesForce.com project team to inform how to best optimise the opportunities to engage our existing customers in the database, based on their interactions with us.
Define, develop, and lead the social media strategy for the service & other Services across all channels to be implemented by the digital activation team.
Analyses and reports on the success of both the acquisition activity and the impact on retention across the business.
Work closely with colleagues in our Global office to ensure alignment with global strategies.

The successful candidate will specifically be working on:
Acquiring consumers to the service through well executed multi channel brand campaigns.
Building a trusting relationship with every patient in our database to increase retention, create brand ambassadors - and grow our business with what we already have.
Building an automated, multi-channel communication platform for our entire database.
The patient engagement program must deliver education and product information consistently based on the health journey of each patient.




Qualifications

BS/BA in business, marketing or health sciences Preferably CIM qualified

Person experience required

Experienced marketing professional with extensive marketing experience in a similar consumer marketing role To be successful in this role you should have experience in executing direct marketing campaigns and using Social media to drive commercial objectives. You should be a strategic thinker and be able to develop brand campaigns and positioning from scratch. You must possess strong verbal and written communication skills and be able to work with stakeholders from all levels within the organisation. You should have robust data analysis talent as well as experience of working with CRM systems such as SalesForce to deliver timely and relevant communications ensuring that we deliver against business objectives is essential.
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