Role descriptionRole: Spinal Medical Marketing Manager
Package: Competitive salary, car, pension scheme, private health, bonus and other benefits.
Location: Head Office - Peterborough/Cambridgeshire area
Role Type: Marketing Manager
This is a great opportunity work as a Spinal Medical Marketing Manager for one of the world's leading medical device companies.
The client is a market leading company with a strong record for product and service innovation. They work in close Partnership with the NHS and individual healthcare professionals to support and drive the best clinical solutions and services to patients. Listed in the Sunday Times Top 100 companies in the UK, they offer great career opportunities plus a strong overall benefits package.
They are currently going through an exciting period of growth and are looking for talented individuals to join the organisations to deliver on strategy and grow market share.
This is an exciting new role with a focus on developing and implementing Medical Marketing strategy and developing an engagement strategy primarily targeted towards Consultants in UK Spinal Units.
Bladder and Bowel Care for patients with spinal injury is a key focus area for the company both globally and in the UK, this role has been created to ensure that the client develops a strong clinical agenda to support commercial strategy in this important area.
This role is based in the Peterborough office, however working with global stakeholders will also be a key part of the position to ensure that strategy is translated into actionable plans.
The Spinal Medical Marketing Manager will work across the bladder and bowel business area, with the key objective to increase the penetration of both Intermittent Self-Catheterisation and Trans Anal Irrigation (TAI) in UK Spinal Units
Accountable for the spinal medical marketing strategy and delivery of local clinical evidence
Drive development and implementation of the medical marketing strategy as part of the increased focus on Spinal, and as part of Annual Business Planning.
Work together with the Product Marketing Team to ensure strategy is aligned with the needs of the Continence Care Business Area
Serve as subject matter expert with everything related to the UK spinal landscape
Develop clinical data and medical marketing campaigns for use by the Spinal Business Development Managers as they develop partnerships with Spinal Units
Develop a strong clinical agenda to Convince Consultants that IC and TAI with Peristeen are the gold standard bladder and bowel management treatments for those with spinal cord injuries and change clinical practice
Develop a new Key Opinion Leader strategy, identifying and managing KOLs in line with overall commercial strategy
Work closely with Global Medical Marketing ensuring that the campaigns they develop are suitable for use in the UK, influencing their clinical agenda so that it is aligned with UK strategy, and gaining their support and input into UK-specific clinical initiatives
The successful candidate must live within a commutable distance from Peterborough Head Office.